Earn up to a $10 credit for each eligible Dunlop Tire Purchase. Unless a Dealer requested to opt out of the program, Dealers that signed up in 2022 are automatically signed up in 2023.
1. Pro Dealer Purchase Growth Program
a. Purchase a minimum of 100 Dunlop Tires in 2023
b. Increase Dunlop Purchases from Oct 1, 2022 through Sept 30,2023 vs. Oct 1, 2021 through Sept 30,2022
Grow 10% - 19.99% = $5.00 per incremental tire
Grow 20% - 29.99% = $7.50 per incremental tire
Grow 30% or more = $10.00 per incremental tire
c. Additional Bonus
If you qualified for the growth program last year, and you qualify again this year, you will get a bonus of $5.00 per incremental tire.
1. Associate Dealer Purchase Growth Program
a. Purchase a minimum of 50 Dunlop Tires in 2023
b. Increase Dunlop Purchases from Oct 1, 2022 through Sept 30,2023 vs. Oct 1, 2021 through Sept 30,2022
Grow 10% - 19.99% = $2.50 per incremental tire
Grow 20% - 29.99% = $5.00 per incremental tire
Grow 30% or more = 100 tires purchased required, $10.00 per incremental tire
the terms of the program.
*2023 Program term is 10/1/22 - 9/30/2023
12 month year over year Dunlop purchase comparison will be 10/1/2022 – 9/30/2023 vs. 10/1/2021 – 9/30/2022.
Dealer must sign up to participate before 6/30/2023.
Unless a Dealer requested to opt out of the program, Dealers that signed up in 2021 or 2022 are automatically registered for this promotion in 2023.
Must be a current Dunlop Pro Dealer or Dunlop Associate Dealer.
- Only purchases made during the time the dealer was a Dunlop Pro Dealer or Dunlop Associate Dealer will
qualify.
Dunlop Pro Dealer must purchase a minimum of 100 Dunlop tires during 2023 program term to qualify.
Dunlop Associate Dealer must purchase a minimum of 50 Dunlop tires during 2023 program term to qualify.
Dealer allows distributors to provide Dunlop with total Dunlop purchases in 2021, 2022, and throughout 2023.
Distributor must provide purchase data from participating dealers on a quarterly basis.
Promotion Ends 9/30/2023
Dealer allows Distributors to provide YTD purchase update.
Dunlop will compile info.
Dunlop will verify purchases against distributor records.
Dunlop will communicate credit amount to qualifying dealers.
Dunlop will communicate any discrepancies to dealer.
Dunlop will communicate credit amounts to distributors.
Exclusions
Free tires earned under BOGO programs do not count toward 2021/2022 purchased tires base-line or in the 2022/2023 purchases when determining year over year incremental purchase quantity.
Tires that are drop-shipped on behalf of the dealer by the distributors do not count toward 2021/2022 purchased tires baseline or in the 2022/2023 purchases when determining year over year incremental purchase quantity.
Tubes and rim bands
Off-Road tires – excludes mini sizes (See exclusion table here).
Street tires – excludes 14” and smaller rim diameters (See exclusion table here).
This website is offered solely for the use of users of the United States of America and Canada.
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When our customers see Dunlop, they see a premium brand…
My dad had a mentality to sell in the dealership what he was riding on, so we’ve always sold Dunlop tires. There’s a lot of brand recognition and a lot of strength to the brand, and I think that makes the sale a lot easier. It’s really important that our customers see a brand they are familiar with. Tire sales are a significant part of our business, and we sell premium products here. When our customers see Dunlop, they see a premium brand.
Dunlop’s racing heritage and continuing efforts bring back that old saying, “What wins on Sunday sells on Monday.” Brands like Dunlop that do a lot of competitive events and market that competitiveness do a lot better in our dealership because our customers recognize it and connect to the aggressive, competitive side of the brand.
Consumers today are extremely well informed, and where a product is made is increasingly important. Made in America is a movement that continues to grow. When a customer sees that, they are more likely to make that purchase and feel good about buying an American product, so having tires that are made in America helps distinguish Dunlop from other brands.
Terry’s pro dealer experience:
Today, Dunlop accounts for 90-percent of our overall tire sales annually…
Tire sales are responsible for a significant portion of our overall service revenue. It is our belief that if you have your customer’s tire business, you have most all of their other motorcycle business.
The Dunlop brand is by far the strongest motorcycle tire brand in our market. Dunlop’s marketing efforts drive tire business to our store. I would say 90-percent of our customers are looking for the Dunlop brand when they ask about tires. I think what distinguishes Dunlop from other brands is the quality and performance of the product as well as Dunlop’s relationships with manufacturers. As a Harley store, I can tell you it’s also important to most of our customers that Dunlop tires are made in the U.S.A.
I have been a Dunlop dealer since 1978. Today, Dunlop accounts for 90-percent of our overall tire sales annually. They are very important to our business.
Don’s pro dealer experience:
Dunlop tires are important to our business…
Tires sales are very significant for us because they get people in the door. And the people who come into our shop know the Dunlop name, so we know the marketing is working—even if they sometimes pronounce it “Dunlap.” Haha. Our customers are weekend riders.
About 80-percent of the Harley riders looking for tires come in asking for Dunlops, and about 70-percent of the sport bike riders ask for Dunlops. Needless to say, Dunlop tires are important to our business.
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