2025 DUNLOP LOYALTY PROGRAM

EARN UP TO A $1500 CREDIT*
PER YEAR BASED ON ELIGIBLE DUNLOP TIRE PURCHASES

01 REGISTER

SIGN UP TO PARTICIPATE

Dealers that signed up on the Dunlop Purchase Growth Program since 2021 are automatically registered for this promotion.
02 PURCHASE

ELIGIBLE DUNLOP MOTORCYCLE TIRES FROM PARTICIPATING DISTRIBUTORS

03 EARN

EARN $2.50 PER TIRE
PAID QUARTERLY AS DISTRIBUTOR CREDIT
MAX CREDIT $750 ANNUALLY

EARN $2.50 PER TIRE
PAID QUARTERLY AS DISTRIBUTOR CREDIT
MAX CREDIT $1,500 ANNUALLY

Find your dealership

Contact Name*
Contact Email*
Distributor*
Distributor Number*
Distributor 2 (optional)
Distributor Number
Distributor 3 (optional)
Distributor Number
Distributor 4 (optional)
Distributor Number
Dealer Number
Dealer Name
Dealer Address
Dealer City
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Dealer Zip
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Dealer Phone

TERMS OF THE PROGRAM

2025 Program term is 1/1/2025 - 12/31/2025
Dealer must opt in to participate.
- https://www.dunlopprodealer.com/loyalty-program/
Unless a Dealer requested to opt out of the program, Dealers who have participated in the growth program since 2021 will automatically be registered for this promotion.
Must be a Dunlop Pro Dealer or Dunlop Associate Dealer to participate.
- Only purchases made during the time the dealer was a Dunlop Pro Dealer or Dunlop Associate Dealer will qualify.
Dunlop Pro Dealer or Associate Dealer must purchase eligible Dunlop tires per quarter to qualify for a distributor credit.
Dealer allows distributors to provide Dunlop with total Dunlop purchases on a quarterly basis throughout 2025.
Distributor must provide purchase data from participating dealers on a quarterly basis.
This program has an annual volume catchup to achieve the maximum allowed distributor credit.
This program can be changed, modified, or cancelled at any time at Dunlop's discretion with or without advanced notice.
*Payout terms:
- Each eligible Dunlop tire purchased earns a $2.50 distributor credit.
- Pro Dealer maximum distributor credit is $1,500 distributor per calendar year.
- Associate Dealer maximum distributor credit is $750 distributor per calendar year.
- Payouts are in the form of a distributor credit.
- The distributor with the highest amount of Dunlop units purchased per quarter will issue the credit.
- Dealers who continually violate our Dunlop MAP (Minimum Advertised Pricing) policy will forfeit potential future credits earned.
Dealer allows Distributors to provide quarterly purchase update.
- Dunlop will compile info.
- Dunlop will verify purchases against distributor records
- Dunlop will communicate credit amount to qualifying dealers.
- Dunlop will communicate any discrepancies to dealer.
- Dunlop will communicate credit amounts to distributors.
EXCLUSIONS:
- Free tires earned under BOGO programs do not count toward 2025 purchased tires quantity.
- Tires that are drop-shipped on behalf of the dealer by the distributors do not count toward 2025 purchased tires quantity.
- Tubes and rim bands not count toward 2025 purchased tires quantity.
- Off-Road tires - excludes mini sizes (See exclusion table below).
- Street tires - excludes 14" and smaller rim diameters (See exclusion table below).

This website is offered solely for the use of users of the United States of America and Canada.

When our customers see Dunlop, they see a premium brand…

My dad had a mentality to sell in the dealership what he was riding on, so we’ve always sold Dunlop tires. There’s a lot of brand recognition and a lot of strength to the brand, and I think that makes the sale a lot easier. It’s really important that our customers see a brand they are familiar with. Tire sales are a significant part of our business, and we sell premium products here. When our customers see Dunlop, they see a premium brand.

Dunlop’s racing heritage and continuing efforts bring back that old saying, “What wins on Sunday sells on Monday.” Brands like Dunlop that do a lot of competitive events and market that competitiveness do a lot better in our dealership because our customers recognize it and connect to the aggressive, competitive side of the brand.

Consumers today are extremely well informed, and where a product is made is increasingly important. Made in America is a movement that continues to grow. When a customer sees that, they are more likely to make that purchase and feel good about buying an American product, so having tires that are made in America helps distinguish Dunlop from other brands.

Today, Dunlop accounts for 90-percent of our overall tire sales annually…

Tire sales are responsible for a significant portion of our overall service revenue. It is our belief that if you have your customer’s tire business, you have most all of their other motorcycle business.

The Dunlop brand is by far the strongest motorcycle tire brand in our market. Dunlop’s marketing efforts drive tire business to our store. I would say 90-percent of our customers are looking for the Dunlop brand when they ask about tires. I think what distinguishes Dunlop from other brands is the quality and performance of the product as well as Dunlop’s relationships with manufacturers. As a Harley store, I can tell you it’s also important to most of our customers that Dunlop tires are made in the U.S.A.

I have been a Dunlop dealer since 1978. Today, Dunlop accounts for 90-percent of our overall tire sales annually. They are very important to our business.

Dunlop tires are important to our business…

Tires sales are very significant for us because they get people in the door. And the people who come into our shop know the Dunlop name, so we know the marketing is working—even if they sometimes pronounce it “Dunlap.” Haha. Our customers are weekend riders.

About 80-percent of the Harley riders looking for tires come in asking for Dunlops, and about 70-percent of the sport bike riders ask for Dunlops. Needless to say, Dunlop tires are important to our business.

2025 DUNLOP LOYALTY PROGRAM

01 REGISTER

02 PURCHASE

03 EARN

TERMS OF THE PROGRAM

PRO DEALER EXPERIENCES

PRO DEALER EXPERIENCES

PRO DEALER EXPERIENCES

Alexander’s pro dealer experience:

When our customers see Dunlop, they see a premium brand…

Terry’s pro dealer experience:

Today, Dunlop accounts for 90-percent of our overall tire sales annually…

Don’s pro dealer experience:

Dunlop tires are important to our business…

KickStart your

own experience

2025 DUNLOP LOYALTY PROGRAM

01 REGISTER

02 PURCHASE

03 EARN

TERMS OF THE PROGRAM

Not a Dunlop Pro Dealer Yet?

Join the over 2,400 PRO Dealers

WHO ARE already MAKING their mark

Pro Dealer Portal SIGN-IN

Not a Dunlop Pro Dealer Yet?

PRO DEALER EXPERIENCES

PRO DEALER EXPERIENCES

PRO DEALER EXPERIENCES

Alexander’s pro dealer experience:

When our customers see Dunlop, they see a premium brand…

Terry’s pro dealer experience:

Today, Dunlop accounts for 90-percent of our overall tire sales annually…

Don’s pro dealer experience:

Dunlop tires are important to our business…

KickStart your

own experience